If brands want to reach teen girls, they need to create media that resonates. According to research by Clique Media Group (the company behind Obsesee) YouTube is the top social network for 13-17-year-olds females, and 90% of teen girls and guys watch YouTube daily. Teen girls want “fast and easy entertainment,” and 25% say sharability is the most important quality for content to have—which may explain why BuzzFeed is their top platform for content. The study also found that females 13-17-years-old are more likely to like celebrities than 18-22-year-olds, and Beyoncé is their most loved celebrity. (Adweek)
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