Lord & Taylor is “going retro” in an attempt to attract Millennials, while also keeping their loyal customers. The brand is bringing back their focus on the rose, which was once featured heavily in marketing but “was phased out over the last 20 years.” The rose will appear on exclusive designer apparel and offbeat items like temporary tattoos, and be featured in a themed pop-up shop. While the retailer hopes the new spin will resonate with Millennials as unique and cool, some strategists believe young shoppers aren’t familiar enough with the brand’s history to see the significance of the campaign. (Washington Post)
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