Millennials want stores to text and email them—if it means a more personalized shopping experience.

Millennials want stores to text and email them—if it means a more personalized shopping experience. A recent study found that 74% of adults aged 18 and older would want to receive mobile messages during a store visit, and 81% would want to continue receiving mobile messages or emails after their shopping trips. The key is to deliver messages that is relevant to timing and location: “Do I want a text from a retailer while I’m walking my dog on Tuesday morning? Probably not. But do I want one from that same retailer notifying me of their new winter performance line as I approach the mall on Saturday? Definitely.” (Refinery29)