Disney is teaming up with Her Universe to target female geeks with an expanded Marvel line. Her Universe’s mission statement is “to create stylish, fashion-forward merchandise for female sci-fi fans…a place for fangirls to step into the spotlight and be heard, recognized and rewarded,” and the brand has been an influential presence at events like Comic-Con. The collaboration will feature a line of superhero-themed activewear with tags like “Be a Hero.” New York’s Comic-Con has seen a 60% increase in female attendees over the past few years. (brandchannel)
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