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Disney is teaming up with Her Universe to target female geeks with an expanded Marvel line.

Apr 04 2016

Disney is teaming up with Her Universe to target female geeks with an expanded Marvel line. Her Universe’s mission statement is “to create stylish, fashion-forward merchandise for female sci-fi fans…a place for fangirls to step into the spotlight and be heard, recognized and rewarded,” and the brand has been an influential presence at events like Comic-Con. The collaboration will feature a line of superhero-themed activewear with tags like “Be a Hero.” New York’s Comic-Con has seen a 60% increase in female attendees over the past few years. (brandchannel