Fit has gone glam, and athleisure fashion is not going anywhere if Queen Bey has anything to say about it. Beyoncé has announced (to her 65 million Instagram followers, via an “acrobatic photo”) that her year-long activewear collaboration with Topshop will be called Ivy Park and launch in April. Topshop has described the line as “mixing high performance technical sportswear with fashion-led casualwear.” Analysts predict athleisure will boost retail sales of activewear clothing to $100 billion by 2020. (BuzzFeed)
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