Fullscreen has officially launched their subscription streaming service geared toward 13-30-year-olds. The strategic content group (who recently gave us their thoughts on how to connectwith Millennials) hopes to build a brand around the service that has its own voice and speaks clearly to the kind of content it will feature. It also plans to stand out from streaming giants by starring digital celebs like Grace Helbig, focusing on creating “great stories,” and providing an interface that allows users to access their favorite creator playlists and search content by mood. The service currently has original content and classics like Cruel Intentions and Saved By The Bell. (Mashable)
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