We’ve recently uncovered the latest data on Millennials and teens media consumption, and a newly released infographic by Defy Media expands on the topic. According to their findings the top three reasons Millennials watch videos is to kill time (77%), keep up with shoes, sports, and celebs (63%), and to wind down (61%). Most find ads acceptable when it comes to digital celebs – nearly two-thirds consider ads a way for digital celebrities to earn a living and over half say that they don’t mind watching ads to support a digital celebrity. (Adweek)
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