A new platform is creating a safe space to post and watch a rising genre of YouTube videos—the reaction video. A large community of YouTubers are posting their reactions to watching TV shows and movies, garnering millions of views and subscribers in the hundreds of thousands, but due to copyright restrictions, these videos often get taken down. Riff is a chrome extension that pairs up a reaction video with the accompanying TV show or movie, using a Netflix streaming account—making the process legal and the experience optimal for viewers. In the future, the start-up hopes to expand to live content and integrate reactions into political debates or the Super Bowl. (TechCrunch)
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