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Converse—founded in 1908—has not only stayed relevant, but is beloved by Millennials thanks to their ability to listen to their consumers.

Mar 07 2016

Converse—founded in 1908—has not only stayed relevant, but is beloved by Millennials thanks to their ability to listen to their consumers. Recent insight has shown that Millennials are devoted to brands that value their input: 62% say they are more likely to be a loyal consumer if brands engage with them on social networks. Converse has focused on catering to “a diverse, multifaceted customer base,” and put together a versatile and sharable blog to encourage brand affinity, since “33% of Millennials will check out a company’s blog before purchasing from them.” (Curalate)