Verizon and Hearst have partnered to create two mobile TV networks aimed at two types of Millennials: late-night TV watchers and those “from the heartland.” The first channel,Seriously.TV, will take a more casual approach with late-night news and comedy. The second, RatedRed.com, will be more traditional with a focus on “music, food, outdoor life, military affairs, politics and faith.” The co-president of Hearst says of the collaboration: “It’s the dawn of a new era of video brands for the next generation of viewers and in Verizon, we have found a partner with unparalleled ad, video and mobile technology.” (Fortune)
