Toyota Canada is bridging online shopping with an offline experience in a play for the urban Millennial consumer. Although shopping online has become the norm, young consumers are still looking to physically sit in the driver’s seat before purchasing vehicles. In response Toyota has created “Towards Tomorrow by Toyota,” an “interactive brand gallery” that will feature their city-focused cars. Consumers will be able to participate in “virtual reality simulators, digital painting and interactive photo booths.” According to Toyota Canada, the experiential marketing was designed for their core consumers: the tech-savvy Millennials looking for “a different experience.” (Marketing Magazine)
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