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Feb 04 2016

Cheers! Millennials are loving their vino. According the Wine Market Council, Millennials drink more wine than any other generation, comprising 36% of all wine drinkers, just edging out Boomers’ 34%, and purchasing 42% of wine sold compared to Boomers’ 30%. They’re also the last to leave the wine bar: Millennials ask for the check after drinking 3.1 glasses of wine, compared to Gen Xers at 2.4 and Boomers at 1.9. But Boomers are the champs when it comes to high-frequency wine drinking, with 38% pouring a glass nightly or several times a week, compared to 30% of Millennials. (Details