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FreshDirect’s new FoodKick app (which Ypulse research helped to develop) caters to Millennials’ immediate gratification expectations.

Feb 04 2016

FreshDirect’s new FoodKick app (which Ypulse research helped to develop) caters to Millennials’ immediate gratification expectations. While previous generations might think ordering a week ahead on FreshDirect is already a shortcut, young consumers want to be able to order their groceries on the train ride home. With a few clicks, ShopKick users can get fresh ingredients, prepared meals, or alcohol delivered to their door in just an hour. The app also incorporates plenty of Millennial-speak, with slang like “Yasss,” “hanger,” and “like a boss,” appearing throughout the ordering process. (Digiday