FreshDirect’s new FoodKick app (which Ypulse research helped to develop) caters to Millennials’ immediate gratification expectations. While previous generations might think ordering a week ahead on FreshDirect is already a shortcut, young consumers want to be able to order their groceries on the train ride home. With a few clicks, ShopKick users can get fresh ingredients, prepared meals, or alcohol delivered to their door in just an hour. The app also incorporates plenty of Millennial-speak, with slang like “Yasss,” “hanger,” and “like a boss,” appearing throughout the ordering process. (Digiday)
