NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials and teens have broadcasted their desire for brands to embrace the body positive mentality, which Aerie did when they launched #AerieREAL, and vowed to stop retouching models in their campaigns.

Jan 26 2016

Millennials and teens have broadcasted their desire for brands to embrace the body positive mentality, which Aerie did when they launched #AerieREAL, and vowed to stop retouching models in their campaigns. Their latest ads feature 19-year-old “curve model” and social media star Barbie Ferreira, the “Queen of In-Between” and a beloved plus-size role model for teens. According to Aerie: “We cast Barbie because she’s got nothing to hide, she’s strong and beautiful—she embraces her real self, which is the spirit of the Aerie Real message.” (Jezebel