Can Intel end Millennials’ tech malaise? Fearing young consumers have become “complacent” about the brand, who reportedly have “no idea” what Intel does, the company searched the U.S. for unique stories that show their technology is more than computer microchips. The spot, “Experience Amazing,” aims to colorfully communicate that their tech supports “the worlds of art, design, gaming, music, and even space exploration.” The interactive web version allows viewers to discover more about each story featured, including a dancer digitally enhancing her performance, a solar-powered car, and a space shuttle launch. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
