Can Intel end Millennials’ tech malaise?

Can Intel end Millennials’ tech malaise? Fearing young consumers have become “complacent” about the brand, who reportedly have “no idea” what Intel does, the company searched the U.S. for unique stories that show their technology is more than computer microchips. The spot, “Experience Amazing,” aims to colorfully communicate that their tech supports “the worlds of art, design, gaming, music, and even space exploration.” The interactive web version allows viewers to discover more about each story featured, including a dancer digitally enhancing her performance, a solar-powered car, and a space shuttle launch. (Adweek)