NEW GEN Z 101: Unlock & Outlast Microtrends

According to Ypulse’s social media tracker, 17% of 18-33-year-olds currently use WhatsApp, a 6% increase from 2014.

Jan 20 2016

According to Ypulse’s social media tracker, 17% of 18-33-year-olds currently use WhatsApp, a 6% increase from 2014. Now, the announcement that the Facebook-owned messaging service has dropped their user fees could make it even more popular. The app plans to keep feeds ad and spam free, and instead replace revenue by partnering with businesses for “new experiences” that give consumers a direct line to brands. According to WhatsApp, that “could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.” (The Daily Dot