Ypulse’s recent snapshot of Hispanic Millennial consumers found their culture impacts the entertainment they watch.

Ypulse’s recent snapshot of Hispanic Millennial consumers found their culture impacts the entertainment they watch. Digital media start-up Mitú is catering to that audience with a community of 6,000 and more Latino creators. They have the largest global digital reach of any company that targets young Hispanics, receive about 2 billion monthly video views on platforms like Facebook and YouTube, and consider their demographic “part of the mainstream.” Mitú recently secured $27 million in funding from Awesomeness TV, Verizon, and WPP Digital, which they’re planning to use to “aggressively scale content creation.” (Variety)