Young consumers are shifting their ideas of what healthy eating means, and in 2016, more brands will need to adjust to the idea that “dieting” doesn’t necessarily mean low-cal for this group.

Young consumers are shifting their ideas of what healthy eating means, and in 2016, more brands will need to adjust to the idea that “dieting” doesn’t necessarily mean low-cal for this group. Lean Cuisine is doing just that as it repositions itself as healthy lifestyle brand and becomes anti-diet, even releasing a new app that censors out the words “diet” and “dieting” from websites and social media posts. According to the brand, “Every January, there is, on average, a diet message on TV or the Internet every three seconds.” (MediaPost)