Dry January could be part of a bigger moderation movement. According to new data from Heineken, 75% of 21-35-year-olds state they moderate the amount of alcohol they drink on the majority of their nights out, and 38% say they do so every time they go out. One psychologist says Millennials’ interest in moderate drinking could be because “they grew up in a period of economic stress, competing for jobs, so they feel they have to be the best that they can be.” The study also found that priorities for a “good night out” are shifting to food.(Refinery29)
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