In 2014, 83% of new moms in the U.S. were Millennials, and marketers aren’t necessarily speaking their language. A recent global study on moms revealed that 51% of respondents believe advertisers have an outdated view of motherhood, and don’t understand them. According to the research, modern moms don’t want to hear they have “the toughest job in the world,” and for the 2 billion moms around the world, “Motherhood is about being, not doing.” Less focus on perfection and more portrayal of moms as multi-dimensional is recommended. (Adweek)
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