Turning Millennials into loyal consumers is the ultimate goal for developers competing in the cutthroat app industry. According to an Activate study, smartphone owners use about 27 apps per month, but spend 80% of their time in just five. “App juggling” is also common, especially among teens whose behavior is shaped by their fear of being criticized and judged on social platforms. Wishbone, a social networking/poll app with three million mostly-teen users, has learned they want consistent push notifications, which act as self-esteem boosts. (NYTimes)
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