Livestreaming is still a space to watch, and this year new features could make it more important for marketers and brands. Periscope’s CEO Kayvon Beykpour recently spoke on the future of live streaming, and creating engaging compelling content for their current 10 million users. Though advertising and monetization within the platform are not yet on Periscope’s radar, the Twitter-owned app has helped many brands experiment with marketing on the platform. The development of sophisticated discovery features, like explorable maps, and best practices could create more opportunities. (Adweek)
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