With cable program viewership plummeting, it may seem that the television industry is losing their audience, but the fact is viewers are watching more TV than ever.

With cable program viewership plummeting, it may seem that the television industry is losing their audience, but the fact is viewers are watching more TV than ever. The convenience-driven generation is simply gravitating to on-demand services, like Amazon, Netflix, and Hulu, which have transformed audience’s expectations of television. Traditional TV’s technological limitations, like scheduled programming and frequent advertising, might need rethinking. (Quartz)