In 2015, social media marketing has transformed the way users view, experience, and interact with content. We’ve said before that live-streaming was a space to watch, and brand partnerships with social influencers to curate original content has proven beneficial to exposure. New tech like YouTube’s 360 videos has also given users the ability to control their own video viewing experiences, and content storytelling has been reinvented. (Emojis we are looking at you). As conventional content marketing reaches its saturation point, it’s crucial for brands to take advantage of these new social features. (Inc.)
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