Tech-savvy Millennials and teens are sending a message to the traditional retail shopping industry: go online. Cyber Mondayshopping topped $3 billion this year, a 21% increase from 2014, and those who want to keep up with the rapid shift to e-commerce need to learn the online shopping habits of young consumers. Key findings from a recent purchase study revealed that 89% of Millennials connect to the internet via smartphone, so retailers need a mobile-first strategy. They’re also looking for the best value: 46% use Amazon and 43% use Google to comparison shop and save. (Entrepreneur)
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