Speaking of e-commerce tricks, many brands are pushing digital for their holiday marketing, with Apple’s Beats headphones unveiling their first shoppable ad.

Speaking of e-commerce tricks, many brands are pushing digital for their holiday marketing, with Apple’s Beats headphones unveiling their first shoppable ad. The brand called upon beloved comedian Tracy Morgan to charm young consumers in a YouTube spot where Morgan dons a holiday onesie and rides a hoverboard while telling the audience why he deserves what’s at the top of holiday wishlist: a pair of Beats headphones. When he gets them, a clickable box leads viewers to the Beats’ online store. Ypulse’s holiday shopping survey found that 22% of 13-17-year-olds are wishing for headphones this season as well. (Marketing Magazine)