Spotify has proven they know what is takes to stand out to Millennials among the hyper-competitive world of streaming services. (Check out our streaming service survey results to see where they stack up.) Now the app is targeting young consumers where they live, with out-of-home ads that spotlight the streaming trends of their neighborhoods. One mural-style ad exposed the hipster residents of Williamsburg, Brooklyn as Beliebers, letting them know that Justin Bieber’s “Sorry Not Sorry” was the most popular song in their ZIP code this year. (Adweek)
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