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Millennials are watching new TV…they’re just doing it on their own time.

Millennials are watching new TV…they’re just doing it on their own time. Rather than tune in for live episodes more and more 18-34-year-old viewers are waiting to watch of time-shifting sites like Hulu. One new study found that these younger viewers are only watching live TV 30% of the time, and that another 30% of the time, they are watching shows “outside of Nielsen's live-plus-3 and live-plus-7 measurements.” (Adweek)

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