Millennials are watching new TV…they’re just doing it on their own time. Rather than tune in for live episodes more and more 18-34-year-old viewers are waiting to watch of time-shifting sites like Hulu. One new study found that these younger viewers are only watching live TV 30% of the time, and that another 30% of the time, they are watching shows “outside of Nielsen's live-plus-3 and live-plus-7 measurements.” (Adweek)
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