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Instagram isn’t just changing advertising.

Nov 11 2015

Instagram isn’t just changing advertising. The image-sharing platform is also impacting the way that the fashion world is designing clothes. On a panel for Fast Company's Innovation Festival, Proenza Schouler designers divulged, “'It's not just about the clothes anymore. It's about what you're designing looking good on a screen. You're designing differently. Clothes are a little stiffer as a result…with more color…Black clothes look not as great on a screen.’” (Racked)