Bob Ross is a viral hit.

Bob Ross is a viral hit. That’s right, the famously zen happy tree artist has found a new generation of fans after a marathon of The Joy of Painting began to air on Twitch’s new Twitch Creative channel. The show was “an unironic hit,” earning 5.6 million unique views, adding up to 545.9 million minutes of viewing time. Viewers also reportedly sent 7.6 million chat messages, and 3.8 million custom Bob Ross emojis. Twitch will now be airing episodes regularly. (Digiday)