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Back in April, we noted that brands are turning their backs on sex appeal marketing, which no longer seems to interest the young consumers they want.

Nov 10 2015

Back in April, we noted that brands are turning their backs on sex appeal marketing, which no longer seems to interest the young consumers they want. Abercrombie & Fitch’s latest campaign is an indication of the brand’s “sex sells” reversal, featuring a fully-clothed Neelam Gill. Meanwhile, American Apparel’s Instagram is full of models with high necklines, andPlayboy recently announced that they will stop publishing nude photos. (Business Insider)