Of course, some in the travel industry are already shifting to accommodate Millennial travellers’ expectations, including their desire for digital communication and instant gratification.

Of course, some in the travel industry are already shifting to accommodate Millennial travellers’ expectations, including their desire for digital communication and instant gratification. Aloft Hotels’ new Text It Get It (TiGi) service allows guests to text emojis to room service to get what they want fast. For example, guests suffering from a hangover can text a water drop, pill, and banana to buy a recovery kit, and those who want to be surprised can text a gift emoji to buy $25 of “fun swag & cool stuff.” (PSFK)