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The new way to reach young TV viewers?

The new way to reach young TV viewers? Reruns. Nielsen’s latest numbers show that syndicated TV “retains Millennial viewers,” bringing in the same number of 18-34-year-olds as September of last year, while traditional linear TV have seen ratings declines. Big Bang TheoryModern Family, and Family Guy are reportedly the highest rated syndicated shows amongst this younger viewing group. (Mediapost)

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