Happy Back to the Future Day! After a few false starts, the day the Marty McFly and Doc Brown visit in the future is finally here, and many brands are celebrating with marketing. Pepsi released a Pepsi Perfect collector’s edition bottle, Toyota created a spot reuniting Marty and Doc, and Nike is hinting at a release of self-lacing sneakers. (Note: While Xers feel ownership over the franchise, Millennials also grew up watching the films—as has often been argued in the halls of Ypulse.) (Marketing Magazine)
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