Young consumers may be criticized for their compulsive tech use and over-sharing, but it turns out that science can actually explain the way the Millennial brain works. Social sharing actually releases a higher dose of “feel-good hormone” oxytocin than in-person interactions, and they may multi-task because younger brains actually crave multi-sensory experiences. Research also indicates that “Millennials are also more receptive to more complex messaging—dynamic ads, for example—than previous generations.” (Entrepreneur)
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