Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Young consumers may be criticized for their compulsive tech use and over-sharing, but it turns out that science can actually explain the way the Millennial brain works.

Oct 21 2015

Young consumers may be criticized for their compulsive tech use and over-sharing, but it turns out that science can actually explain the way the Millennial brain works. Social sharing actually releases a higher dose of “feel-good hormone” oxytocin than in-person interactions, and they may multi-task because younger brains actually crave multi-sensory experiences. Research also indicates that “Millennials are also more receptive to more complex messaging—dynamic ads, for example—than previous generations.” (Entrepreneur)