The e-sports world continues to grow, and it’s creating even more opportunities for brands to reach young consumers. Twitch.tv is a leader in live-streaming games, with over 60 million unique monthly visitors, mostly males 18-34-years-old, who spend more than 16 billion minutes a month watching live gameplay. Now brands like Old Spice are experimenting with the site’s live-engagement feature, which allows the entire community to play games together at the same time. Old Spice’s “Nature Adventure” co-play campaign earned them 2.3 million views over just three days. (Adweek)
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