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Multitasking on a device while watching TV—second screen viewing—is increasing, and those watching the news or children’s programming are more likely to be tuning into two screens at once.

Sep 29 2015

Multitasking on a device while watching TV—second screen viewing—is increasing, and those watching the news or children’s programming are more likely to be tuning into two screens at once. According to a recent study, almost 30% of all TV viewers who watch the news use a second screen regularly, and just over 28% of those who watch children’s shows do the same. (MediaPost)