When thinking about holiday toy hits, you might want to include Shopkins on your list.

When thinking about holiday toy hits, you might want to include Shopkins on your list. Don’t feel bad if you haven’t heard of it, the brand of miniature personified items is only a year old. But since launching in 2014, they have sold over 100 million “characters” and regularly sell out at major retailers. Part of their success has been appealing to the non-Barbie girl: “Shopkins doesn’t just assume girls like heels and lipstick.” (Racked)