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The rose gold iPhone is reportedly a hit with Millennial guys.

The rose gold iPhone is reportedly a hit with Millennial guys. On the iPhone 6 launch day Friday, several outlets reported that the new color was a draw, and that just as many male customers were lusting after the pink phone as female. One male shopper in San Francisco told Re/Code, “'There’s enough guys getting rose gold that it should be called bros’ gold.'” (Racked, Re/Code)

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