Streaming isn’t just impacting the way that young consumers access music, it’s also changing the way they “define themselves as fans.” According to Vevo’s “Music Fan Report,” over a third of Millennial music fans say they don’t prefer any particular genre, and only 25% say they are a fan of just one genre.

Streaming isn’t just impacting the way that young consumers access music, it’s also changing the way they “define themselves as fans.” According to Vevo’s “Music Fan Report,” over a third of Millennial music fans say they don’t prefer any particular genre, and only 25% say they are a fan of just one genre. Meanwhile, 60% say they are “always trying to find new music.” Streaming has given them easy access and broken down discovery barriers, fueling a genre-less generation of fans. (Variety)