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Over the last few years, technology and social media have become a massive part of fashion week, as brands amp up their efforts to reach young, tech-savvy consumers.

Sep 15 2015

Over the last few years, technology and social media have become a massive part of fashion week, as brands amp up their efforts to reach young, tech-savvy consumers. This week in New York, livestreaming app Periscope has become the fashion world’s new fave. Live streams of fashion shows from brands like Tommy Hilfiger and Jeremy Scott are being broadcast through the platform, and others are providing behind-the-scenes looks at events. Live streams help to provide the transparency and access that “younger generations of luxury buyers” are more accustomed to. (Digiday)