NEW GEN Z 101: Unlock & Outlast Microtrends

The numbers continue to indicate that Millennials are “fleeing” traditional TV.

Aug 24 2015

The numbers continue to indicate that Millennials are “fleeing” traditional TV. Live program plus seven days of time-shifted television viewing has gone down 14% among 18-34-year-olds—that’s 1.2 million viewers lost. Viewing among 12-17-year-olds dropped 16%, 437,000 viewers, and 2-11-year-old viewers dropped 10%, 502,000 viewers. The network who lost the most young adult viewers, according to Nielsen measurement of traditional viewership, was Fox, followed by Viacom. (MediaPost)