The numbers continue to indicate that Millennials are “fleeing” traditional TV. Live program plus seven days of time-shifted television viewing has gone down 14% among 18-34-year-olds—that’s 1.2 million viewers lost. Viewing among 12-17-year-olds dropped 16%, 437,000 viewers, and 2-11-year-old viewers dropped 10%, 502,000 viewers. The network who lost the most young adult viewers, according to Nielsen measurement of traditional viewership, was Fox, followed by Viacom. (MediaPost)
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