Are teen retailers just “missing the point?” Brands like Urban Outfitters, The Buckle, Hollister, and more are all struggling and seeing sales fall.

Are teen retailers just “missing the point?” Brands like Urban Outfitters, The Buckle, Hollister, and more are all struggling and seeing sales fall. While some blame teens’ unemployment, the fact that many youth retailers are not telling compelling stories on the platforms where teens spend their time could be a big part of the problem. Many are focusing on promotion instead of ”genuine connection” and engagement. (Forbes)