If you’ve seen any of our data on young consumers’ mobile use, it shouldn’t be a big surprise that there are some “stark differences” between the phone behaviors of Millennials, Xers, and Boomers. One study found that 18-34-year-olds are far more likely to use messaging apps, as well as photo and video apps. However they do have something in common: texting has overtaken phone calls as the most popular mobile function for all generations. (Adweek)
