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If you’ve seen any of our data on young consumers’ mobile use, it shouldn’t be a big surprise that there are some “stark differences” between the phone behaviors of Millennials, Xers, and Boomers.

Aug 18 2015

If you’ve seen any of our data on young consumers’ mobile use, it shouldn’t be a big surprise that there are some “stark differences” between the phone behaviors of Millennials, Xers, and Boomers. One study found that 18-34-year-olds are far more likely to use messaging apps, as well as photo and video apps. However they do have something in common: texting has overtaken phone calls as the most popular mobile function for all generations. (Adweek)

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