Staples BTS campaign is putting students’ creativity, and co-creation, front and center.

Staples BTS campaign is putting students’ creativity, and co-creation, front and center. The supply chain had middle schoolers join their design teams to create a “Designed By Students” line of ten products. The kid-invented items includes supplies like backpacks with detachable bottoms and tech compartments, and pencil cases with built in sharpeners and erasers. (PSFK)