Summer’s here, and Dunkin’ Donuts wants Millennials to sip their iced coffees while listening to a Dunkin’s playlist.

Summer’s here, and Dunkin’ Donuts wants Millennials to sip their iced coffees while listening to a Dunkin’s playlist. The “DD Summer Soundtrack” campaign includes a five-concert series sponsored by the brand, and a social media push on seven platforms. On Spotify, exclusive content from each of the pop-up concerts will be shared with users and original Dunkin’ music (made with iced coffee cups) will be distributed. (Adweek, Mediapost)