The online and mobile video space is continuing to heat up, and Verizon wants a piece of the action. They’re partnering with Vice to create exclusive content aimed at Millennials for their new mobile video platform. Vice, of course, has a reputation for succeeding with the young viewers that elude so many traditional media outlets, and the alliance is “intended to make Verizon's wireless service more compelling for advertisers looking to target a younger audience.” Our most recent monthly survey found that 35% of 13-33-year-olds already name Verizon as their cell phone carrier, more than any other service. (The Street)
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