Fandoms today are highly connected, organized, and can be massively influential. There also seems to be a fandom for just about everything, including the American Girl dolls. Using the hashtag #AGIG (American Girl Instagram) a passionate community of mostly tween and teen American Girl fans are posting carefully crafted photos of the dolls in various wholesome scenes. Some #AGIG users have amassed thousands of followers, and the hashtag became a trending topic earlier this month without any effort from the brand. (Jezebel)
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