We told you the next big trends of online shopping, and now we’ve weighed in on the “five things you need to know about the state of e-commerce among Millennials.” Because 18-34-year-olds spend more money online than any other age group, their behavior has a big influence on the online shopping space. They’re using their phones as a shopping tool, mobile shopping is turning into a pastime, but they don’t like mobile advertising, and they’re comfortable with a hybrid of online and offline retail. (Digiday)
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